Custom Product Boxes
Packaging is one of the most important brand touch points, as it is typically the first thing a consumer interacts with in a brand experience. But what makes a package have the visual power to get someone’s attention?
Increasingly, it appears that products with an intelligent approach to packaging resonates the strongest with consumers. The trick for packaging is to provide a relatively complicated solution in a very simple way. Smart Packaging Design is in many cases as important as the product it houses, its about much more than just whacking the product in a box. Packaging not only shows off the product within or focuses the consumers attention on the packaging itself and allures to the wondrous product that might lie within, but also deals with a raft of issues including allowing effective product inventory/tracking, safe transportation of the product, keeping the product intact and much more.
Retail anthropologists have conducted many studies on why people buy. What they have found is that it is all about emotions. How does the brand make us feel, is what matters. Our first impressions, whether about products or people, are strong and quick. In many cases, packaging is the main influencer. The billions spent on packaging and branding annually are not spent on spec. Marketers know effective packaging works.
Try this test scenario. You are at a store and for some reason cannot find your usual brand. How do you select an alternative? You generally pick a package that appeals to you or draws your attention. Often you do that out of necessity – you don’t have the chance to taste or try most products. The package must do the selling right there on the spot. An effective package looks attractive, impresses with its creativity and is pleasing to have on the shelf. The packaging must attract the consumer’s attention.
Another important fact to understand is that packaging is not static. It evolves and changes with consumer needs and demands. It can even change because you have more business and can order in larger quantities. What worked in the past may not work tomorrow. You need to be flexible, innovative and creative in your thinking. With our expertise and 45 years experience developing and manufacturing custom product boxes, we can guide you through the process of selecting the right materials, shapes, structures and printing to meet your specific requirements. Contact us today. We look forward to discussing your project.
