Value Engineering
In today's stormy business climate, achieving maximum promotion value at minimum expense is critical for retail success , perhaps survival.
That's why value-engineering your packaging is essential.
Did you realize you can eliminate or re-work many packaging elements -- which your customer probably won't notice -- while significantly reducing your packaging expenses?
Modern Arts, with 45 years of graphics and production know-how, will find ways to shave costs without sacrificing promotional value, function or jeopardizing the emotional appeal of your brand.
Recent focus groups have found that retail customers' perceptions of bags and boxes have changed dramatically. What was innovative a few short years ago -- and worth your $$$ -- may be "old hat" now.
If your packaging program is more than a year old, chances are it was developed without value engineering and your costs are probably higher than they need to be.
Let Modern Arts guide you through a cost/benefit analysis of your current packaging program. We will find ways to trim expenses by assessing and fine-tuning the key elements of your packaging program, including:
• Graphics and printing
• Re-sizing your bags/box sizes to reduce base material costs
• Handle style and material
• Coatings, lamination and other finishing techniques
• Country of origin (USA, Mexico, Central America, the Far East)
• Shipping and freight
• Storage logistics
• Environmental implications (reusable vs. disposable)
Design and graphics are the most important elements of successful packaging. Good design, well-executed, costs no more.
For over 45 years Modern Arts has been delivering great design and value. Let us help you navigate through today's turbulent business climate by fine-tuning your packaging to trim $$$ without sacrificing your message.
To get started, please call Mr. Kit Carson at 1-518-828-6800 extension 204 or send an email to by clicking the gray "CONTACT US" tab at the uppper right of our home page. We look forward to working with you!