For an average consumer a shopping bag is just a simple object with two handles used for carrying shopping or grocery items which are commonly made from paper, plastic or other material which are durable enough to hold and transport items from the stores to their homes or other places. But for the seller it is not just a bag, for them the design and quality of the bag is part of their branding and marketing strategy. Business owners are aware of the two main functions of shopping bags in their business: first they are created to help buyers have a great shopping experience by providing them shopping bags that can carry all the goods that they bought. Second, it is the most cost-effective business promotional materials that they can give to their customers.
The bags are meant to carry different kinds of object from one place to another conveniently and securely. While transport is regarded as the main function of a shopping bag, design and the branded message played a crucial role in manufacturing a reusable bag for a retail business. Sellers must take advantage of the fact that when providing your customers promotional tote bags to carry the stuffs they bought from their stores; the customers are not only carrying the bag in the eyes of the public but your brand message as well.
Moreover, we have to remember that bags are made to carry the items from the store to another place, hence it is essential that we make sure that the materials used for producing the shopping bags are durable, comfortable to use and allows ink and dyes easily to print. The most common bags that you can find in retail stores are paper shopping bags which are made stronger with film lamination. Another common material is plastic-made bags but due to the “going green campaign” many businesses has now switched to more environmental friendly retail packaging solutions.
Fashion with function has become a trend today in designing a promotional bag. The exquisiteness of a bag’s design is not enough if not supplemented with durability. Aside from the attractive design, it is necessary that the handles of the bag are convenient and easy to carry. Bags are usually produced in variety of shapes and sized, and the most common are oblong shape and mini rectangle. The more atypical a shopping bag design appears the more it grabs the interest of the crowd and the more your business name get recognized by the people.