12 Shopping Bags from Holiday Seasons Past

historical holiday shopping bags

What Would The Holiday Season Be Like Without Shopping Bags?

How would our gifts accompany us home through the hustle and bustle of busy holiday shoppers?

What would keep prying eyes from a glimpse of the surprises tucked away in our closets and spare rooms?

Retailers have designed signature holiday shopping bags for many years. Working with some of the most creative minds of the time to customize their bags from season to season.

Read More

The Importance of Your Retail Ecommerce Packaging

ecommerce packaging

Packaging is a key touch point between your brand and consumers. The opening or “unboxing experience” is part of the customer’s excitement of receiving their highly anticipated purchase. The quality of the package it arrives in compliments and adds value to the item contained within.

The online sales tsunami sweeping retail has had a catastrophic impact on the image of many of the most fashionable and well known brands of the world. In the digital retail generation, many of these brands final touch point with customers is the packaging their online purchases arrive in.

Brand owners are pocketing the savings from delivering their online sales without unique and identifiable “signature” custom packaging. This philosophy is a mistake. These brands will pay a high price for their illusion of economy. It really comes down to “What is a Brand?”

There has never been a more relevant time in any brand’s history that requires more attention to the brand owner as the present moment, and there is no part of the brand equation that can be neglected. The market will be unforgiving.

The loss of the bricks and mortar store makes it all the more essential that a brand concentrate on what’s left: without the physical contact that store and staff once gave the brand with its clientele, what’s left is image, service, product quality and presentation. Packaging is both image and presentation.

The attention and the investment given packaging in the digital age must be redoubled, the packaging in the place of bricks and mortar, shop windows and displays, and the care of physical staff. The “Wow” must come from somewhere. Those who neglect the continuity of the brand experience in the digital space will soon find themselves without a brand.

Thinking Differently: Leaders of Innovation, Apple Patents Environmentally Friendly Paper Shopping Bag

Photograph: USPTO

Apple has long been at the forefront of the consumer electronic industry. Impacting and forever changing culture and societies across the globe through innovation and ingenuity.

In the summer of 2015, the founder of Modern Arts Packaging was reading an article about Apple’s new highly anticipated, self-sufficient headquarters being built in Cupertino, CA. As a frequent Apple Store patron, he was surprised to realize that such a forward thinking and ECO conscious company was still getting their shopping bags so wrong.
Read More

The True Cost of Fashion and the Shopping Bags It Leaves The Store In

The True Cost Movie is a must see to fully understand the darker side of fashion manufacturing and production.

After you view this stunning and groundbreaking documentary you will easily make the connection from the garments and accessories that are the subject of this film to the bags, boxes and packaging those items go home with the consumer in.

Another stark reminder of the need for responsibly sourcing your retail packaging. At Modern Arts we offer a wide range of environmentally friendly packaging and shopping bags. Our production facilities are also highly responsible and held to strict labor standards.

Just as consumers should be demanding more responsibility from the companies supply our clothing, the same should be true for custom retail packaging and shopping bags.